Target Angers Customers Who Ordered the Britax Marathon Car Seats

I am one to get fired up when I am wronged, and this time I am beyond fuming mad. Like many Target shoppers last week, I ordered the Britax Marathon Car Seat in the sale color, Granite Grey. Target.com often marks down merchandise and offers free shipping so I was totally on board with the offer to get a great product at a sale price. Assuming they were this color or were overstocked with inventory on it, I took advantage of the clearance price of $42.99 with free shipping. While you can’t put a price tag on the safety of your children, buying this seat at the full price of $279.99 may have prevented parents from choosing to go with the Britax Marathon in any other color from other vendors.

Imagine my disappointment when two days later Target randomly canceled the order. Apparently they made a pricing mistake. While pricing mistakes are bound to happen I find this particular situation hard to believe since the item was listed at $42.99 for 3 days before the error was supposedly “discovered.” Amazon.com also offered these seats on behalf of Target and honored the advertised price, shipped the merchandise and kept their customers loyal.

Instead of offering a good will coupon for a future car seat purchase or a discount on the Britax Marathons, or even a small gift card to use on an in store purchase, Target is just pretending the transaction did not happen at all. No accountability, no sense of a “make good” or genuine concern that they disappointed their loyal shoppers. From a business standpoint Target has a lot to learn!

Written by Helene, who is a “fly by the seat of her pants” mom with 6 kids, well really 7 if you count her husband. She is a die-hard bargain shopper, designer-clad domestic diva who writes reviews to maintain a sense of sanity and unleash her creative side. You can also keep up with their busy family at their blog.