Kohl’s Back to School Campaign Introduces Celebrity Inspired Lines

It’s that time of year again when you see mom’s in department stores with piles of clothes and kids whining about having to try on things. By the time you factor in all the school supplies and clothing costs, it adds up to a hefty amount! Kohl’s is one of my favorite places to shop (next to Target). I love that the whole family can get almost everything they need in one stop. For us it was the perfect back to school shopping spot.

Kohl’s is unveiling six brand new celebrity-inspired clothing lines that celebrate music, life and really great jeans. I can see where teenagers will be drawn to the celebrity images and the style of these new lines. Here’s the list of celebrities and their clothing lines.

• Avril Lavigne and Abbey Dawn
• Lenny Kravitz and Levi’s
• Hayden Panetierre and Candie’s
• Vanessa Carlton’s and So
• The Red Jumpsuit Apparatus and Tony Hawk
• Plain white T’s and Urban Pipeline

For the most part I found the new lines to be a combination of comfortable jeans and t-shirts. There are some women’s clothing that push the envelope on being too revealing, but overall the styles are mostly respectful. Obviously, they are aimed at teenagers and young adults, but since a few of the celebrities appeal to the younger ages I would hope the young girl’s steer away from purchasing a few of the items designed for more developed bodies.

Kohl’s is also rolling out the “Rock Like a Star Contest” on Facebook, where users have the opportunity to submit pictures and videos describing their special “Denim Moments” for a chance to win some great prizes, including cash!

Written by Emily, who is a married working mother of a very energetic 6 year old son. They recently moved out in the country and live on a rock road. Emily had to give up high-speed internet and she blames the realtor for not informing her ahead of time that it was not available. She writes at her personal blog, Fenicle and loves to review new things.