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Dear Motherhood Maternity,
I just wanted to let you know that your ad (right) is not convincing me that you are the best store from which to buy any maternity related item, especially a nursing bra.
First of all, the three models you have chosen for your “huge selection” of comfort and support all look just about the same. Like small C cups. All three look like women who have not even thought about giving birth in the past year at least, given their super flat bellies and tight abdominal muscles.
Then there is the matter of the woman holding the baby. Who is this woman, and why on earth are you pretending that she has just given birth and considering
breastfeeding this little one? Between the obvious and distasteful airbrushing of every inch of her exposed skin, and the fact that her breasts look like a teenager’s, there is no way you are convincing anyone that this woman needs a nursing bra.
Even the baby is looking up at her as if to say, “Whoa! That’s not a mommy. And she certainly isn’t going to be feeding me lunch, no matter how lovely her nursing bra may be.”
In the future, it might behoove your marketing department to actually meet some real pregnant women, or real women who have actually given birth. They come in all different shapes and sizes, and are usually quite proud of their bodies and what they have accomplished by growing and birthing a real live person. Using a model whose next shoot might be for bikinis is completely illogical.
I’m not at all sure what you were trying to accomplish with these models, but I can tell you what I’m taking away from your ad. I’m taking away, “Motherhood Maternity has no clue what pregnant and nursing mothers need.” I kind of doubt you were aiming for that.
Sincerely,
Canape, first time mom and 36G
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Amen sister!!! Before I even read the review I looked at the pictures and thought WTH?
Emily 36C
Actually, I looked just like that IMMEDIATELY after giving birth.
I still look like that to this day.
Or………..
not.
Yeah that’s just retarded. Show me what you can do for painful milk engorged boobs. Then you’ll impress me.
You I don’t think I had ever paid attention to the women in the ads, but you are so right.
Motherhood Maternity? Hard to believe you truly support Motherhood when you can’t even use real mothers as models!
Go Canape! Go Canape!
You are too funny! I miss my pornstar-esque tig ‘ol bitties that I had right after Gavin’s birth. I don’t miss how much they hurt, but they made for some mighty fine sweater puppies.
I’ve never understood why ads for women always have gorgeous half-naked women. A friend once told me that all women are lesbians (don’t ask) and I think marketing execs must think that too.
KD (40D when knocked up)
Whoo-hoo, this is right on target! I might have had a body like that once, but NOT right after giving birth!
Puh-lease. Great response, Canape!
(Motherhood owes us an apology! And did you know about their no-return policy? I do, cause I bought FIVE nursing bras optimistically the day before my cancer diagnosis. Luuuuuuuuuuvely. I really must get those out of my house.)
You’re getting a big ole AMEN from this 40H sister right here. I had to go to a specialty shop where my grandmother used to buy her mastectomy bras to get my nursing bras. Worth every penny and the squick factor.
Great review, Canape.
I have to say buying nursing bras was among the MOST frustrating experience for me throughout my whole pregnancy.
Seriously? I think I spent over $200 on nursing bras. And that’s before the baby ever got here. And I figured I’d just return them. But then the baby came and, right at this very moment, I’m looking at the pile of unused nursing bras. Also, I did all of this shopping online and in some deluded fit of nesting.
It’s absolutely impossible to buy a nursing bra before you deliver a baby and your milk comes in. My assvice for expectant moms, especially those with HUGE BOOBS LIKE ME (Dear Motherhood: 38DD, betches!) is to invest in the Motherhood Nursing sleeping bra. It’s delightful. And after delivery and your milk comes in, it works great with the nursing pads. And then, when you’re ready to go out into the world, THEN you go shopping.
And, surprisingly, I found Motherhood to have a fairly decent selection (like 4 to choose from. And because I live in the city, everyone is fat and ladies have boobies) at a fairly reasonable price. I bought 3 bras and washed them every night.
AMEN sister.
Oh, I’m laughing so hard. You’re a 36G? G for Ginormous!
Well done!
Hilarious! I’m cracking up at the look on that baby’s face.
Oh, Motherhood, how far you have fallen.
I remember walking into one of the stores to buy my first maternity shirt and seeing the gigantic “Motherhood is HOT!” advertisement behind the register, where a hot dude is distracted from his date with a skinny woman by a fashionable pregnant woman walking by. Ms. Pregnant was a bit on the thin side herself, but I appreciated the sentiment…
RIGHT ON! I hated that place for everything, not just the bras! I’ll NEVER EVER shop there!
You rock!
while we’re at it, can we talk about the fact that their largest size in maternity pants might have fit Twiggy…….?
Glad you sent them that! The mom holding the baby - are they trying to tell us her obviously fake boobs are full of milk and not saline? Please!