If you’re driving alone from Ely to Elko @ 75mph @ 12am and your tire pops and you can’t change it and you don’t want to call AAA because Triple A=Triple F for the environment, THEN what? You call up the fabulous new auto club you joined after canceling AAA, whose policies that made you sick because:
1) They oppose mass transit and energy efficient cars.
2) Their marketing strategies are aggressive and not unlike credit card companies that hide key info in fine print.
3) They don’t recognize same-sex partners as spouses.
4) They lobby for more highway building.
Remember that? Their policies made you very, very angry, and so you cancelled that bad membership (and you called up to do it so you could let them know why.)
And, since you’ve never been one to be left in the lurch, you joined up with those fantastic others, the peeps at the Better World Club… who work at “balancing economic goals with social and environmental responsibility” by, for instance, kicking back a percentage of their profits to environmental cleanup and awareness.
Now it’s midnight and you’re all alone in the dark Nevada desert with a three-legged car, and instead of having nobody, domp dah dee dah!, you call up your rescuers just the way you would if you had AAA Auto Club. Then you kick back on the hood of your non-SUV, or maybe even your Hybrid or veggie-oil-run-Volvo, and you await your rescue while perusing the galaxies, and remembering what it was you thought about stars when you were six years old, and thought a lot about the night sky. It could make you smile.
Of course, I think that when you get home you’ll want to shoot an email off to the Better World Club. Suggest that while AAA’s environmental policy is horrid, it also can’t be denied that the Better World Club’s name isn’t nearly as catchy (BWC?). Ask them to say no to liberal frumpiness and come up with a catchier name. (Says MaGreen to the kettle that called the pot black…) And then thank them for being a wonderful green alternative to the behemoth known as AAA Auto Club!

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